1-800 How's My Driving Program

How Are Your Drivers Doing?

While most companies strive to hire safe drivers, it’s not always enough. On average, 5% of drivers develop unsafe driving patterns that potentially put themselves and others at-risk. Companies have little visibility into drivers’ behaviors, but these behaviors directly impact businesses' bottom line and expose them to accidents and potentially lawsuits.

The 1-800 How's My Driving program allows organizations of all sizes to mitigate accident risk by leveraging comments from concerned motorists to identify risky driving behaviors and reduce the likelihood of accidents. Our driver observation program not only makes good business sense, but also is a good employee relations tool; it promotes accountability while helping drivers become valuable employees. Benefits include:

LIVE operators 24/7. Listen to sample call
Identify at-risk drivers that need coaching/training (before it’s too late)
Get the right facts about your drivers' behaviors
Change behavior and promote employee accountability
Reduce preventable accident rates and costs (not covered by insurance)
Most accidents occur as a result of drivers' behaviors (not as a result of lack of skill)

Employees’ driving history and behaviors are the best indicators of future accidents. Your company might ultimately be responsible for employees’ actions, and accident costs that go beyond insurance coverage come out of your company’s profits.

>>> Case Study

How It Works

Decal Installation

Your company’s fleet information is recorded: vehicle type, color, license plate, location, etc.

Embark Safety will provide your fleet with our 1-800 bumper stickers. Decals will be installed on the rear of each of your vehicles.

  • Decal sizes: 4x20 (sedan, light pickup, van), 8 x 20 (trailer truck, larger vehicles)
  • Heavy-duty yellow reflective decals
  • Toll-free number & unique decal ID
  • Alternative website for reporting: reporthowismydriving.com
Automatic driver record review
1-800 How's My Driving bumper sticker

Feature Two

Our 24/7 call center consist of operators who have been trained to handle distressed callers and to elicit critical information for each call.

Once a call comes in regarding a complaint or comment about any of your drivers, one of our professional operators will gather all the necessary information to establish the facts. Information is validated for accuracy, and an Incident Report is compiled and sent to supervisors for review. Incident report will include:

  • Digital recording of every call. Listen to sample.
  • Vehicle's description - this is cross referenced with information previously provided
  • Violation type (i.e. speeding, reckless driving, running red light)
  • Vehicle's location - map included
  • Additional information (e.g. cell phone and seat belt usage, etc)
  • Brief description of complaint/compliment
  • Caller contact information - if requested by supervisor

Feature Three

Every incident creates the opportunity to coach and train drivers on proper driving practices. After an incident is recorded, supervisors have the option to document what actions were taken to correct the driver’s behavior and avoid reoccurrence. Corrective action documentation can be sent back us for archiving.

  • Confirm the driver that was operating the vehicle at the time of the incident
  • Investigate whether driver has prior reports, tickets, etc
  • Driver notified with highlights of the incident)
  • Remind your driver that your company is investing money, time and effort to make his workplace safer, and that the Incident Report serves as a reminder of how his/her job is in the “public eye”
  • Establish next steps (i.e. training, safety policy review)

Feature Four

80% of accidents are caused by 20% of your drivers. Once high-risk drivers have been identified, our interactive online driver training addresses specific driving deficiencies. Curriculum was developed to provide drivers with superior, safe driving methods and extra reaction time. Modules include training lessons for passenger vehicles, heavy trucks and seasonal training. Learn more

MVR Point Scoring
Accidents occur as a result of driver’s habits

Why The Program Works

The public is willing to cooperate

Motorists are willing to report incidents that are extraordinary – they were either frightened or irritated by what they observed.


Drivers know how to drive safely, but they don't always feel compelled to actually do so

The “Hawthorne Effect”

Workers tend to perform better when they know they are being watched

Frequently Asked Questions

By placing a “How’s My Driving” decal on the back of each fleet vehicle, fleet drivers know that they’re being watched, which instantly creates a higher degree of accountability and safety awareness. If drivers are held accountable for their actions, they will adjust their behavior accordingly and reduce exposure to crashes. However, your safety initiative shouldn’t stop with a decal... see how our full cycle safety program can help your safety initiative.

Unfortunately, the best intentions don’t always translate into results. Your core business shouldn’t be in the administration of incident calls (i.e. dealing with incomplete calls, off-hours voicemail, employee turnover, transcribing reports, etc) Outsourcing this critical safety component allows your company to free up resources and focus on your core business. The yearly cost in our program per truck basis is cheaper than buying a set of floor mats - why be pennywise and pound foolish?
Safety managers use our reports to identify extreme driving behaviors for coaching and counseling. Drivers who get multiple complaints are at much higher risk to be in a crash; therefore, these drivers might get dismissed if no improvement is shown after several coaching sessions.
An incident report plays a key role in a driver performance evaluation. Safety managers are encouraged to go over the basis of the report with the driver. Training is encouraged, but it might not be enough because it’s sometimes used as a quick fix. Instead, safety managers should reinforce safety expectations to the driver, such as explaining safety policies and practices.
We screen out prank calls by validating the information provided before a report is generated and sent to a safety manager.

Insurance companies understand that the best fleets set clear performance expectations and then constantly monitor driver behavior and take action to correct problems; therefore, they are committed to identifying and reducing risk for their clients and, as a result, they have valuable insights on how to improve fleet safety. Contact your insurance provider about our program.

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